Online Marketing and Social Media Manager
Marketing: Medellin, Colombia
Reports to: Managing Director
The Online Marketing and Social Media Manager works with VDL's Corporate Marketing team as a marketing partner, helping to develop and execute the property’s sales and marketing program, with a focus in Online and Social Media (SEA, SEO and SMM).
Key Responsibilities
This position is responsible for the weeky coordination and management of marketing activities, including:
- Market research, insights, and input into strategic planning
- SEA and SEO
- Basic presentation development
- Onsite support and coordination of corporate-led events
- Managing photography and videography for the property
- Social media management (SMM)
- Additional marketing duties as needed
In partnering with the sales team, responsibilities include:
- Work with the sales team with developing engagement and follow-through strategies
- Oversee the Online Sales Tool presentation development and asset collection
- Work with sales team on visibility to CRM systems and ongoing communication between the sales team and prospects
Skills and Qualifications
- Bachelor’s degree with a focus on business and marketing preferred
- Minimum of 5-7 years in marketing, representing high-end luxury properties or tourism industry. Experience partnering and/or working with a Sales teams a plus
- Demonstration of work success in a client-service / customer service environment
- Computer literate in Microsoft Office (PowerPoint, Word, Excel), and Adobe Creative Suite (InDesign, Illustrator, Photoshop, InCopy) as well as Apple products and services
- Track record of producing and presentation of marketing assets in a fast-paced and agile environment
Skills and Qualifications
Thinking and Acting Strategically
- Demonstrates awareness of organizational priorities as they relate to own area of work
- Knows what is expected of own role and how this contributes to objectives of team and department
- Demonstrates awareness of roles of key individuals who may be affected by the issues or decisions made in own area of work
- Suggests improvements to current approaches
- Demonstrates curiosity, digging for information below the surface
Results Orientation
- Takes accountability to fulfill own responsibilities
- Delivers against goals and/or assignments on time
- Demonstrates understanding of, and works to meet standards of excellence, including deep attention to detail and quality
- Spends their time on what is important
- Pursues their work with energy, drive, enthusiasm and a need to deliver
- Demonstrable organizational skills, including time management and delivering on deadline
- Makes effective, straightforward decisions in a timely manner based on adequate information
- Knows what decisions they can make in their job and makes them
Teamwork and Collaboration
- Displays strong relationship-building skills
- Listens to and considers ideas from others, even when different from own
- Shares all relevant information with others
- Assists teammates who need support to help them succeed
- Seeks assistance from other team members, as needed
- Displays consideration and respect for individual differences
- Acknowledges and celebrates the achievements of teammates
Communication
- Is fluent in English and knows at least basic Spanish
- Listens and pays attention actively and objectively
- Presents information and facts in a logical manner, using appropriate phrasing and vocabulary
- Presents written information that is grammatically correct, and in a style appropriate to level of formality
- Adjusts communication style to the situation or person
- Communicates with others honestly, respectfully and sensitive
Please send you CV and motivation letter to: [email protected]
